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Dairy queen orange julius4/18/2023 ![]() The devil image resembled Sparky, the mascot of Arizona State University, and the company later dropped the logo and slogan after threats of a lawsuit from the ASU alumni association. In the 1970s and early 1980s, Orange Julius beverage stands used the image of a devil with a pitchfork around an orange, with the slogan, "A Devilish Good Drink". The Orange Julius was named the official drink of the 1964 New York World's Fair. IDQ, a subsidiary of Berkshire Hathaway, owns the rights to all Orange Julius stores and has expanded the chain so its drinks are offered at many of its Dairy Queen stores, called Treat Centers. In 1987, the Orange Julius chain was bought by International Dairy Queen. It now has hundreds of stores in malls across the United States (including Puerto Rico) and Canada, as well as in Singapore, South Korea, the Philippines and Japan. In 1967, Hamlin sold Orange Julius to Al Lapin Jr's International Industries corporation, who also owns International House of Pancakes The Original House of Pies, and others until IHOP sold it in the 1970s. The original stand also provided medicinal tonics and Bible tracts. ĭuring the 1950s and 1960s, Orange Julius was sold at a variety of outlets, including state and county fairs and freestanding Orange Julius stands. The sales at the stand increased substantially after the introduction of the new drink, going up to $100 a day. Freed's stand began serving the drink, which had a frothier, creamier texture. In 1929, Bill Hamlin, Freed's real estate broker, developed a mixture that made the acidic orange juice less bothersome to his stomach. Sales were initially modest, about $20 a day (equivalent to approximately $310 in 2021 dollars). All Rights Reserved.The drink grew out of an orange juice stand opened in Los Angeles, California, in 1926 by Julius Freed. Social Media pages may include recipes from other sites owned by us and others. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to and affiliated sites. All names, labels, logos or other identifying marks or designs of products pictured are trademark their respective companies and are used under the fair use doctrine. All other content, unless otherwise noted, is by Mark Hester and is his opinion only. All photos, unless otherwise noted, are by Mark Hester and are free to use under the Creative Commons Attribution 2.0 Generic License. This helps us keep bringing this site and our recipes to you for free. If you buy something after clicking on one of these links you will not pay one penny more - but we will get a small commission. Our pages may contain ads and affiliate links from Amazon and others.
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